OUR STORY
MARKETING. MOMENTUM. MARKET SHARE.

Artfully uniting extraordinary homes with extraordinary lives, Realogics Sotheby’s International Realty is a leading global sales and marketing brokerage firm in the Pacific Northwest. The Puget Sound Business Journal recognizes RSIR among the top ten largest brokerages in the region by total dollar volume. The full service real estate firm of 180+ brokers and employees consistently ranks among the top producing brokerages within the markets that they serve with branches in downtown Seattle, BainbridgeIsland, Kirkland, Issaquah and Madison Park.

REALOGICS SOTHEBY’S INTERNATIONAL REALTY PRESENTS THE 2017/2018 MARKET REPORT: YEAR END REVIEW & TRENDS TO WATCH

Another year has passed, as have many pivotal milestones for Realogics Sotheby’s International Realty(RSIR), our brand and the local housing market that we serve. The Seattle/Bellevue metro area led the nation all year with median home price increases, according to the S&P CoreLogic Case-Shiller Home Price Index and despite the anemic inventory levels, our brokers generated $1.5 billion in sales volume – the greatest such production on a per-broker basis compared with the top ten largest real estate brands in the Northwest Multiple Lisitng Service (per Trendgraphix research). Globally, our brand garnered $108 billion in sales represented by 950 offices in 69 countries and territories with more than 22,000 sales associates. Website visitations at SothebysRealty.com increased 25 percent to 27 million unique visitors with 57 percent of this traffic originating from international markets.


2016/2017 MARKET REPORT - YEAR END REVIEW & TRENDS TO WATCH

In this review of 2016 market activity in the Puget Sound, we explore the markets in seven key counties of Western Washington State: King, Pierce, Snohomish, Kitsap, Skagit, Jefferson and Island counties.

Click here to read!


PUGET SOUND BUSINESS JOURNAL

Marketing a listing like yours takes an exclusive set of skills, an integrated marketing plan, and the backing of an incredibly well connected company. Our exclusive local marketing partnerships are designed to create maximum exposure for your property. From the incredible reach of our brand’s social media - over 55,000 connections in 160+ countries - to exclusive local partnerships like the Puget Sound Sound Business Journal’s Home of the Day, we are uniquely suited to market your property. Featured on the afternoon eNewsletter & Online promotion, Home of the Day is a unique opportunity to showcase your property each month to over 340,000 affluent home buyers with an individual  net worth of over $2.4 million in the Seattle market.

•    Up to 15 high resolution property photos so users can explore each listing room-by-room
•    Promotion as integrated native content on homepages and article pages
•    Dynamic slide show controls so users can easily scroll through images
•    Social tools to share properties on Twitter, LinkedIn, Facebook and Google+
•    Live on site 24 hours a day, 7 days a week, for 30 days


GEEK WIRE

HOME OF THE WEEK
CONNECTIONS ON EVERY LEVEL

Realogics Sotheby’s International Realty (RSIR) proudly offers an exclusive media partnership with GeekWire, a fast-growing and widely followed tech website that has become a daily news source and events podium for the tech industry in the Pacifi c Northwest and beyond. This dynamic platform showcases properties, highlight market trends, and feature real estate sponsors. 

A real time voting tool puts consumers in the driver’s seat to select the current “Geek Home of the Week” as more than 1 million unique visitors per month and 25,000 active daily newsletter subscribers are presented with the region’s most extraordinary properties.

For more information, visit: GeekWire.com/home-of-the-week


UNPARALLELED MARKETING
UNEXPECTED. EXCEPTIONAL.

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With a brokerage database of over 17,000 emails and over 180 brokers, each with databases containing an average of 300 peers, we find unique ways to get your home exposure. We live in a digital age and stay connected through emails, which is why it is important to stay relevant and in front of our audience. At RSIR, we create dynamic emails with rich content, graphic visuals and beautiful homes to keep our subscribers engaged.

The subscribers we have stay connected, as they do not want to miss out on the events we share, the homes we sell, and the news we release. That is why our email campaigns stay well above the national average for open rates in the real estate industry.


LOCAL MEDIA
EXCLUSIVE MEDIA PARTNERS

Our local media plan is designed to drive awareness for the extraordinary properties our network represents. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration, and social traffi c drivers, our brand utilizes hand-selected media powerhouses whose innovation, experience, and international impact allow our network to successfully connect buyers and sellers around the Puget Sound and beyond. We have access to preferred print advertisement publications and placements with the best media outlets throughout the Pacific Northwest. We develop custom media buys dedicated to the goals of our clients and uniquely targeted to the appropriate buyer profile.

Our in-house design team offers a diverse range of property ad design formats; from premium custom ads envisioned uniquely for a property to cost-effective cooperative ads leveraging our local Realogics Sotheby’s International Realty platform. A broad range of local media includes LUXE magazine, Luxury Homes Magazine, Puget Sound Business Journal, 425 Magazine, Sea Magazine, and the Seattle Times, to name a few.

GLOBAL MARKETING
Unparalleled Exposure. Worldwide.

Our exclusive relationships were developed to showcase unique properties from the Sotheby's International Realty® brand's 828 offices in 61 countries and territories through media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby's International Realty brand.

THE NEW YORK TIMES

Our brand will blend exclusivity, dominance and new trail-blazing technology with a strategic focus on mobile to reach The New York Times’ global audience. Since 1851, The New York Times has been dedicated to providing exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Having won more Pulitzer Prizes than any other paper, the Times has consistently set the bar that leading news brands aspire to. With nytimes.com now serving 700 million pages per month, they have successfully applied the same expectations and meticulous standards to the digital world that they continue to do in print.

DWELL

As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated and design-savvy audience. Reaching over 27M monthly users, Dwell has been a modern design icon for the past 15 years. As Dwell’s exclusive real estate partner, the Sotheby’s International Realty brand will leverage Dwell’s dedicated audience of architects, registered designers and home design enthusiasts to uniquely showcase the modern properties represented by our network. Dwell also offers high-impact, rich media units running throughout the site, highlighting the most coveted Sotheby’s International Realty properties for sale, globally.

ARCHITECTURAL DIGEST

The international design authority and global destination for the best in architecture. In print since 1920, Architectural Digest is home to a discerning audience of architects, interior designers and affluent design enthusiasts. Through print and digital editions, architecturaldigest.com, social media and signature events, Architectural Digest provides an exclusive view into the world's most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives.

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HONG KONG TATLER

A premiere luxury lifestyle resource since 1977, the Asia Tatler Franchise consists of 14 focused print editions and a growing online and mobile presence that continues to define the role of luxury amongst the social elite. Our brand is the EXCLUSIVE online real estate channel partner for hongkongtatler.com and shangliutatler.com

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FINANCIAL TIMES

The Sotheby’s International Realty brand partnered with The Financial Times to exclusively create the custom content series, “Distinctive Living.” This integrated partnership increases awareness by exciting our ultra high net worth audience with original reporting focused around Sotheby’s International Realty’s key markets and engaging them in a high impact new format. This year-long editorial series engages readers with stunning photography, video, articles and data journalism in a brand new responsive format that lends itself to rich storytelling.

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THE WALL STREET JOURNAL

Our partnership with The Wall Street Journal allows the Sotheby’s International Realty brand to reach the global business elite and position the properties represented by our network in unique and exclusive positions. Published by Dow Jones, one of the world’s largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus, The Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media and video. The Journal holds 35 Pulitzer Prizes for outstanding journalism and has a global readership of 3.6 million.

MANSION GLOBAL

Mansion Global is a standalone, luxury real estate website and mobile handset app that connects wealthy global buyers with extraordinary properties. With original & curated real estate content from across News Corporation, Mansion Global will provide insightful market data, in-depth analysis, and relevant news—all to empower the luxury buyer to make intelligent purchase decisions.

YOUTUBE

The Sotheby's International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network. As the number one online video site, YouTube receives four billion views per day thus providing vast exposure to connect buyers to the exceptional properties represented by our network.

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GOOGLE

Over 1,000,000 highly-qualified visitors found their way to sothebysrealty.com through our search engine advertising efforts on Google. This also includes translated search engine advertising campaigns running on the in-country version of Google in Spain, Argentina, Portugal, Brasil and many more to come later this year.