MARKETING. MOMENTUM. MARKET SHARE.
Artfully uniting extraordinary homes with extraordinary lives, Realogics Sotheby’s International Realty is a leading global sales and marketing brokerage firm in the Pacific Northwest. The Puget Sound Business Journal recognizes RSIR among the top ten largest brokerages in the region by total dollar volume. The full service real estate firm of 180+ brokers and employees consistently ranks among the top producing brokerages within the markets that they serve with branches in downtown Seattle, BainbridgeIsland, Kirkland, Issaquah and Madison Park.
REALOGICS SOTHEBY’S INTERNATIONAL REALTY PRESENTS THE 2017/2018 MARKET REPORT: YEAR END REVIEW & TRENDS TO WATCH
Another year has passed, as have many pivotal milestones for Realogics Sotheby’s International Realty(RSIR), our brand and the local housing market that we serve. The Seattle/Bellevue metro area led the nation all year with median home price increases, according to the S&P CoreLogic Case-Shiller Home Price Index and despite the anemic inventory levels, our brokers generated $1.5 billion in sales volume – the greatest such production on a per-broker basis compared with the top ten largest real estate brands in the Northwest Multiple Lisitng Service (per Trendgraphix research). Globally, our brand garnered $108 billion in sales represented by 950 offices in 69 countries and territories with more than 22,000 sales associates. Website visitations at SothebysRealty.com increased 25 percent to 27 million unique visitors with 57 percent of this traffic originating from international markets.
2016/2017 MARKET REPORT - YEAR END REVIEW & TRENDS TO WATCH
In this review of 2016 market activity in the Puget Sound, we explore the markets in seven key counties of Western Washington State: King, Pierce, Snohomish, Kitsap, Skagit, Jefferson and Island counties.
PUGET SOUND BUSINESS JOURNAL
Marketing a listing like yours takes an exclusive set of skills, an integrated marketing plan, and the backing of an incredibly well connected company. Our exclusive local marketing partnerships are designed to create maximum exposure for your property. From the incredible reach of our brand’s social media - over 55,000 connections in 160+ countries - to exclusive local partnerships like the Puget Sound Sound Business Journal’s Home of the Day, we are uniquely suited to market your property. Featured on the afternoon eNewsletter & Online promotion, Home of the Day is a unique opportunity to showcase your property each month to over 340,000 affluent home buyers with an individual net worth of over $2.4 million in the Seattle market.
• Up to 15 high resolution property photos so users can explore each listing room-by-room
• Promotion as integrated native content on homepages and article pages
• Dynamic slide show controls so users can easily scroll through images
• Social tools to share properties on Twitter, LinkedIn, Facebook and Google+
• Live on site 24 hours a day, 7 days a week, for 30 days
HOME OF THE WEEK
CONNECTIONS ON EVERY LEVEL
Realogics Sotheby’s International Realty (RSIR) proudly offers an exclusive media partnership with GeekWire, a fast-growing and widely followed tech website that has become a daily news source and events podium for the tech industry in the Pacifi c Northwest and beyond. This dynamic platform showcases properties, highlight market trends, and feature real estate sponsors.
A real time voting tool puts consumers in the driver’s seat to select the current “Geek Home of the Week” as more than 1 million unique visitors per month and 25,000 active daily newsletter subscribers are presented with the region’s most extraordinary properties.
For more information, visit: GeekWire.com/home-of-the-week
With a brokerage database of over 17,000 emails and over 180 brokers, each with databases containing an average of 300 peers, we find unique ways to get your home exposure. We live in a digital age and stay connected through emails, which is why it is important to stay relevant and in front of our audience. At RSIR, we create dynamic emails with rich content, graphic visuals and beautiful homes to keep our subscribers engaged.
The subscribers we have stay connected, as they do not want to miss out on the events we share, the homes we sell, and the news we release. That is why our email campaigns stay well above the national average for open rates in the real estate industry.
EXCLUSIVE MEDIA PARTNERS
Our local media plan is designed to drive awareness for the extraordinary properties our network represents. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration, and social traffi c drivers, our brand utilizes hand-selected media powerhouses whose innovation, experience, and international impact allow our network to successfully connect buyers and sellers around the Puget Sound and beyond. We have access to preferred print advertisement publications and placements with the best media outlets throughout the Pacific Northwest. We develop custom media buys dedicated to the goals of our clients and uniquely targeted to the appropriate buyer profile.
Our in-house design team offers a diverse range of property ad design formats; from premium custom ads envisioned uniquely for a property to cost-effective cooperative ads leveraging our local Realogics Sotheby’s International Realty platform. A broad range of local media includes LUXE magazine, Luxury Homes Magazine, Puget Sound Business Journal, 425 Magazine, Sea Magazine, and the Seattle Times, to name a few.